About Us

Formally Dawn was born out of a love for fashion, formal wear, affordability and the multitude of gorgeous options that one can have when all three of these collide.  I have always found joy in being a formal wear/special occasion personal shopper for many women over the years and enjoy assisting women in finding fashionable pieces that not only fit their body type but their style and price range as well. I am currently the co-owner of InsideOut Clothing which launched in 2016 and is an exciting and fulfilling journey. However, my ultimate dream has always been to own a formal wear boutique and dress women for cocktail events, engagement parties, balls, weddings and every other event requiring a formal dress code. I am thrilled to say my time has come and it is happening now. I look forward to providing you with chic and unique pieces that will make the next special occasion on your agenda a memorable one. Remember, your look is not done until it's Formally Dawn!!